Synthetic Consumer LabSynthetic Consumer LabTry the demo
Back to the study
WTP · Pricing Analysis

Wireless Over-Ear Headphones — Black

Description

The product has a high star rating and a large number of reviews.

The strongest social-proof scenario — the acceptance rate is nearly double the reference.

Average WTP
2,079 TRY
+3.0% vs. reference
Expected demand
58%
+18.4% vs. reference
Half-demand price
2,281 TRY
AUC
30,090
Participants
200
Demand

Demand Curve

Conversion

Acceptance Rate by Price Point

  1. 1,700 TRY58%
  2. 1,900 TRY46%
  3. 2,100 TRY38%
  4. 2,300 TRY28%
  5. 2,500 TRY20%

Results are based on synthetic consumer panel simulations.